In 2020, SOLIT socks started selling really good ankle socks and sneaker socks . From a few pairs per week to several thousand that are currently leaving the door every week. "The socks are in demand and we notice that. Regular customers who placed their first order even at the very beginning of SOLIT are still loyal to the good product that we deliver."
A year ago, SOLIT consisted of a small assortment of socks consisting of classic socks such as the Classic and unique socks such as the Originals Amsterdam. 1 year later, this collection has doubled again and this growth will continue in the coming period.
Consumers today prefer quality over quantity. This compared to a monthly visit to the chain store where they were forced to restock the sock drawer. "That pays off in the long run. The customer feels more comfortable every day and also gets more value for their money. In addition, fewer socks are thrown away, which is sustainable".
A SOLIT Team
With a strong team, we bring socks to the man in a creative way. The growth of SOLIT can be called impressive. There are now more than 5,000 customers who walk around in SOLIT socks. It concerns a single pair as a gift for yourself, but also large packages that are ordered. Some customers even decide to completely change course. They order a 9-pack of each size and probably throw the entire sock drawer in the trash (for the whole family).
From small to large, the SOLIT packing service is happy to pick up every order and deliver it to your door the next day.
More than a thousand pairs per week
After supplementing the range with multiple colours, existing designs and new designs, the target group we can address has grown a bit. This is also where the goal lies for 2023; ensuring that SOLIT can serve the widest possible target group by distinguishing where we can with our product. For example, we expect to broaden the range in terms of size range and a different 'type of ankle sock' will soon present itself. These plans will really become reality by the summer.
The preference varies, but it is a fact that the SOLIT ankle sock also proves its function during the winter months. The returning customers show themselves more than new ones, which is understandable in the cold months, but it has proven to be wrong that the ankle sock is only worn in the summer. SOLIT socks continues to grow (also in the winter :)).
Still not convinced? Try the best ankle socks you've ever worn yourself!
